t’s all of those things.

So,  you have an amazing business idea.
You’re ready to launch, but there’s one small problem: you need a brand.

Building brands can take a lot of time and money, two things most of us are short on.

Also it’s quite an abstract concept. If a brand is more than a logo, what is it?

Think of a brand as a promise to your customers.
The promise your business makes is unique.
It’s about what you do and why you do it.

Every aspect of your business from the inside out should deliver on this promise.

In this series, we’ll give you the tools to start up your brand and launch your business.

It’s not a complete guide to world domination, but you’ve got to start somewhere, right?