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Branding your business

  • by admin
  • Course level: Beginner
  • Categories STEM
  • Duration 1h
  • Total Enrolled 0
  • Last Update October 6, 2019


Cat. Branding your business. 2019. Canva Design School: https://designschool.canva.com/


Brand. When you hear the word, what do you think of?

The colors of Google, the script of Disney, the bite out of Apple.
These are all brands we know and love.

But guess what: a brand is so much more than a logo.

What’s a brand?

It is a connected set of behaviors.
So, it’s how you speak, it’s how you communicate with others, it’s how you promote yourself, it’s how you react.
When something goes wrong, what do you do to fix it?

t’s all of those things.

So,  you have an amazing business idea.
You’re ready to launch, but there’s one small problem: you need a brand.

Building brands can take a lot of time and money, two things most of us are short on.

Also it’s quite an abstract concept. If a brand is more than a logo, what is it?

Think of a brand as a promise to your customers.
The promise your business makes is unique.
It’s about what you do and why you do it.

Every aspect of your business from the inside out should deliver on this promise.

In this series, we’ll give you the tools to start up your brand and launch your business.

It’s not a complete guide to world domination, but you’ve got to start somewhere, right?

What Will I Learn?

  • What we mean when we talk about branding
  • Why branding matters to you or your business
  • How to deliver on your brand promise

Topics for this course

12 Lessons1h

Lesson 1?

What we mean when we talk about branding Why branding matters to you or your business How to deliver on your brand promise
What is a brand00:2:4

Lesson 2?

Why some brands are more successful than others How to identify your brand’s purpose How to define your brand’s values

Lesson 3?

How to focus on your target audience How to understand, and learn from, your audience How to earn trust

Lesson 4?

How to think about your brand’s personality How to plot your personality on a spectrum How to find your place among the 12 brand archetypes

Lesson 5?

The difference between descriptive, emotive and invented names How to brainstorm names for your brand A checklist for How to test your brand name

Lesson 6?

The different parts that make up a logo How to tell your brand’s story with symbology Best practices when designing your logo

Lesson 7?

How different fonts evoke different emotions How to find a font that fits your brand’s personality How to choose complementary fonts for your brand

Lesson 8?

What a brand voice is and why and it’s important The difference between brand voice and tone

Lesson 9?

What emotions we associate with different colors The psychology behind brands and colors Differentiate your brand from others

Lesson 10?

The importance of brand imagery How to match your imagery to your brand personality Tips for consistency across brand imagery

Lesson 11?

The importance of consistency when it comes to branding Why you need a style guide to be consistent How to put a brand kit together in Canva

Lesson 12?

It takes time to build your brand presence Brands should evolve over time The importance of following through on your brand promise

About the instructor

4.80 (5 ratings)

8 Courses

12 students


Material Includes

  • On-Demand Videos

Target Audience

  • Anyone who is interested in learning design and technology for the purpose of building a great image or brand for their business.