Social Media Mastery
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- Course level: Beginner
About Course
In this course we’re going to teach you how to master social media.Description
Cat. Social Media Mastery. 2019. Canva Design School: https://designschool.canva.com/
The world of social media can seem pretty complex, but it doesn’t have to be!
At its heart, it’s a place for us to communicate and interact with one another.
It’s about building relationships, growing communities of like-minded people. It’s in the name, it’s all about being social.
It’s a place where you can bring people together from all across the world with shared passions and shared interests.
It allows you to build relationships with people from all across the world that you probably wouldn’t have known existed before.
50% of people are more likely to buy from a brand they follow online.
So you want to give them a reason to follow you.
Whether you’re just starting out, or are looking to brush up on your social skills,
The trick is to think about where you are, where you want to be, and how you’ll get there.
Are you ready to master the art of social media marketing?
What Will I Learn?
- How we define social media
- The value of online communities
- The ultimate goal of social media
Topics for this course
12 Lessons1h
Lesson 1
How we define social media
The value of online communities
The ultimate goal of social media
Introduction1:21
Lesson 2
The differences between social media channels
Why you should focus on one channel
How to determine which channel you should focus on
Lesson 3
Why we need to track our progress
How to determine your goals
What to measure to determine success
Lesson 4
The importance of using visuals in your post
How to visualize your content ideas
Tactics to make your post more visual
Lesson 5
The importance of using visuals in your post
How to visualize your content ideas
Tactics to make your post more visual
Lesson 6
Why beautiful social media posts matter
How to design a visually attractive post
How to leverage the three C’s – color, contrast and clarity
Lesson 7
Why people are drawn to video content
How to use storytelling in your videos
How to hook your audience in the first three seconds
Lesson 8
How all channels require different dimensions
The importance of tailoring your content to each channel
How to use Magic Resize to tailor your content
Lesson 9
How to come up with new ideas for content
How to educate, inspire and entertain your audience
The importance of trying different types of content
Lesson 10
The importance of creating a content plan
How to generate content ideas
How to create a simple social media content plan
Lesson 11
The importance of human connection in social media
Tips for building relationships with your audience
How to respond to comments effectively
Lesson 12
How to promote your content
How to leverage all your marketing channels
How to use small gestures to resonate with your audience
About the instructors
admin
Educom World Course Advisors
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8 Courses
3 students
Free
Material Includes
- On-Demand Videos
Target Audience
- Anyone who has genuine interest in social media engagement.